11 Make Money Online with Affiliate Marketing

Blogs and Affiliate Marketing

Blogs are well suited to affiliate marketing. Internet users enjoy reading them because they are interactive and personal. This makes them excellent relationship builders for affiliates. And readers know that they are usually updated regularly, so when they find one they like they keep coming back. This gives you infinite opportunities to make a sale.

Some affiliates get their start in affiliate marketing by mentioning products in posts on an existing blog. For niche blogs, this works very well. But with few exceptions, blogs with general topics tend to generate fewer affiliate sales. If you’re looking to earn commissions by blogging, you’re better off to start a blog with a narrow focus. Or better yet, several of them.

For affiliate marketers, part of the beauty of blogging is that blogs are so easy to set up and run. Many web hosts provide automated installation of blogging platforms such as WordPress in their hosting packages. You can write posts and pages without having to know HTML, and it’s very easy to make modifications to a blog’s appearance and functionality.

Perhaps the hardest thing about blogging is coming up with good niche topics. For best results, you need a topic that’s pretty narrow, but that generates a lot of interest. It should also be something that you are interested in, because you’re the one who will be writing content about it on an ongoing basis. If you have no interest in or knowledge about the subject, it will be difficult to do that.

Another thing to consider when choosing a niche is how much competition there is in it. The less competition there is, the better. You can get a general idea of the amount of competition in a given niche by plugging related keywords into the Google Adwords Keyword Suggestion Tool (https://adwords.google.com/select/KeywordToolExternal). The tool will also tell you how much search volume keywords receive, giving you an idea of the amount of interest.

If you choose a good niche and join affiliate programs that will interest your audience, you can do very well with affiliate marketing through a blog. With some promotion and regular updating, a blog can be a very effective commission generator.

Promoting Affiliate Products on a Blog

It can be tempting to just throw some graphical ads in the header and sidebar of your blog in an effort to make sales. These types of ads can be effective, but they’re rarely as effective as mentions of the products in your blog posts. If you are building a rapport with your readers, they will be interested in the products you recommend, or even just mention.

Just casually working in a reference to a product is the simplest way to get your affiliate link out there. You could mention using the product, or discuss a news story that involves it. If the product appeals to your target market, you should get some clicks, and eventually some conversions.

But the most effective way to generate affiliate sales is to review the products you’re promoting. If the product is appropriate for your audience, they will appreciate an in-depth review. And if you’ve established trust with your readers, a recommendation could be extremely lucrative.

Reviews are also great for bringing in search engine visitors who are interested in making a purchase. Those who are debating whether or not to buy a specific product often do searches for reviews of it. If the search brings them to your blog post, and they like what they see, there’s a good chance that they will click your affiliate link and complete the transaction. There’s also a good chance that they will bookmark your blog.

When doing product reviews, it is essential to be honest. Your first instinct might be to avoid saying anything bad about something that could make you money, but if every product gets glowing reviews, your readers are going to get suspicious. It’s better to lose a sale and keep your readers’ trust than vice versa. If you lose a reader’s trust, you may never get another opportunity to make a sale to him.

Blogs and affiliate marketing are a match made in heaven. But in order to get the most out of your blog, you must keep it updated with fresh, high quality content. If you can’t work an affiliate link into every post, that’s okay. In fact, throwing in a promotion-free post every now and then will keep your audience from feeling like they’re nothing more than a prospect to you.

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