12 Make Money Online with Affiliate Marketing

Podcasting

The days of the Internet being a text-only medium are long since over. Today it’s filled with all sorts of sights and sounds. There are elaborate flash applications, games, videos, radio stations and much, much more.

Audio on the Web is a wonderful thing for a lot of reasons. It makes it more accessible for the visually impaired, and it makes it easier for those who learn better by hearing than by reading to grasp what’s being said. It also makes the Internet more personal. Even the best writer can’t fully convey the emotion of what someone is saying in print.

In light of these factors, it’s no wonder that affiliates have taken to podcasting as a means of promoting their websites and products. This gives them a different avenue for building relationships and loyalty with their target market. It also makes their messages more portable if they make their podcasts available for download, because listeners can put it on their MP3 players and take it with them wherever they go.

A podcast is more or less the audio equivalent of a blog. You can use it to inform your audience, or to provide commentary on various topics. It’s also a great medium for doing interviews with professionals in your niche, or even merchants whose products you are promoting.

To get started in podcasting, there are a few things you’ll need. The first is a good microphone. This is important because it will reduce the amount of background noise and accurately capture your voice. A good sound card is also something you should have in your computer. Additionally, you will need software such as Audacity to capture your podcast, add in music and other sounds, and compress the files. Some podcasters also utilize a mixer, but that’s not a necessity when you’re starting out. You can always buy one later on if you feel the need.

You have a few options for posting your podcast. One is to post it on iTunes. To do this, you’ll need to upload it to a server and submit your RSS feed to iTunes. Making your podcast available via iTunes lends an air of legitimacy, but listeners will have to have an iTunes account and software in order to access it.

Another way to make your podcast available is to post through a blog. There is some wonderful WordPress plug-ins (such as PodPress) that makes posting podcasts very easy. And if you include a link to your RSS feed on your blog, listeners can subscribe so that they may listen to new content as soon as it becomes available. You can also include some descriptive text and clickable affiliate links on the podcast page if you’re publishing through your own blog.

Podcasts can be short tidbits of information, or they can be more like radio shows and run for a half hour or more. If you’re working with a small niche, a few minutes worth of content should be sufficient. It will also be more easily digestible than a long podcast.

Not every affiliate uses podcasts, and they’re not one of those things that you have to do in order to succeed. But they can add greatly to your marketing efforts. If you can come up with topics for a blog, you can come up with topics for a podcast, and you don’t need lots of expensive equipment to get started. So it can’t hurt to at least give it a try.

Marketing with Videos

Anyone who has been living under a rock for the past few years might not have heard of YouTube. But the rest of us know that it’s one of the hottest sites on the Internet. Anyone can submit videos, and visitors that enjoy a video are often eager to spread the word about it.

Affiliate marketers are often intimidated by the idea of creating YouTube videos. Some of them are very polished, and you can tell that no expense has been spared in making them. But videos do not have to be professionally made in order to be effective. Even funny home videos have been successfully used to get traffic!

Even if you’re on a tight budget, you can create videos for YouTube. Windows users have a handy program called Windows Movie Maker on their computers, and they can use it to make videos without even needing a video camera. You can use images and text to get your point across, and add some music or a voice recording for sound. If you have a digital camcorder or webcam, you can use video and audio from that as well.

Another popular tool for marketers is a piece of software called Camtasia. Camtasia allows you to capture video from your computer screen and audio from a microphone to create videos. This works very nicely for marketers in technology and Internet marketing niches. With it, you can make great instructional videos with ease.

You can mention your website and affiliate links in YouTube videos. It’s also a good idea to include the links you’re promoting in the video’s description. And after you’ve uploaded a video to the site, you can add annotations to it that include links. This ensures that even if users embed the video onto their own site, viewers can easily click through if they are interested.

YouTube videos are viral marketing at its best. A good video could potentially get thousands of views and bring lots of traffic to your website or affiliate link. And as easy as it is to create videos, anyone can take advantage of this powerful marketing channel.

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