Clickbank Signup: How to Read Reports 04

There are three primary reports you should familiarize yourself with as a Clickbank affiliate: Paychecks, Transactions and Analytics.

Paychecks – This gives you information on when you were paid, how much you were paid and any balance Clickbank owes you.

Transaction – This gives you information on when people bought from you.

Analytics – This gives you a wide variety of information on your customer’s behavior.

Here’s how to access each one and how to read each report.

Finding the Reporting Tab

The reporting tab is slightly counter-intuitive, since it isn’t visible from the front page. Here’s how to find it.

First, click on My Account at the top bar.


Then click the Reporting tab.


Now you can choose from one of the three types of reporting.


Note: Shipping only matters for shippable media, meaning CDs, DVDs, books and other physical products. These are incredibly rare and as a rule of thumb you won’t need this tab.

How to Read the Paychecks Report

When you open the Paychecks report, you’ll see something that looks like this:


Seeing this for the first time can be a little intimidating. Here’s what the most important columns mean:

Pmt Freq: This is how often you’re getting paid. BW means Bi-Weekly, W means weekly.

Balance Forward: If you weren’t paid in the previous pay period, your balance is forwarded to the next month.

Credits: Revenue generated from sales.

Debits: If you don’t generate sales for a while, Clickbank starts to charge you for your account. It’s usually only $1 per pay period, but it can go as high as $5 if you just let money sit in your account for a while.

Release: How much you were paid in a payment period.

Payment Net Balance: How much is in your account.

Date Sent: When your payment was sent.

Payment Method: How your payment was sent (check or direct deposit.)

How to Read the Transactions Report

When you click the Transaction tab, you’ll first be taken to a page that says “Transaction Search.”


If you want to just display all your transactions over a period of time, just select your start and end date to do so.

On the other hand, if you want to make a more specific search, you can do that as well.

You can search by …

Receipt: Search by a specific Transaction ID.

Credits: Search for sales and bonuses.

Debits: Search for refunds, charge backs, charges and bounced payments.

TID: Search by Tracking ID.

Last Name, Email: Search by name or Email.

Vendor, Affiliate: Search by the vendor (if you’re an affiliate) or by affiliate (if you’re the publisher.)

Item: What’s being sold.

Once you do a search, you’ll be presented with a report that looks like this:


Here’s what the various columns mean:

Receipt: Transaction ID.

TID: Transaction ID for this purchase

Pmt: How they paid.

Currency: What kind of currency they paid with.

Amount: How much was charged / paid.

Vendor: Who was the publisher for the product.

Although there is a fair bit of data on the transactions page, once you start to use the interface it should be come pretty self explanatory after a while.

How to Use the Analytics Interface

When you click the Analytics tab, you’ll be presented with a ton of options and data:


Let’s start by going over the interface. There are two places you use to select what kind of data you want to see.

First, start by looking at the bar across the top.

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Here’s how these options determine what kind of data you’ll see:

View As: You can see reports for your activities as either an affiliate or as a vendor. If you’re primarily sending affiliate traffic, make sure to switch to affiliate view, as it shows vendor view by default.

Timeframe: Do you want the data on a daily basis or an hourly basis?

Compare To: If you want to compare two sets of data, for example “Order Form Impressions vs. Hops Per Order” to see if there’s a relationship, you can do that there.

7 Day Average: Instead of just viewing daily, you can look at the 7 day average as well.

Date Range: What dates the data is showing for.

Select your options for the top bar first. Then choose your options on the left bar.

On the left bar are several categories, within which you can get more specific data.

Hops: Get data on what happened when people clicked on your links. A “hop” is basically a click. Under the Hops tab, you can get data on how customers behaved with each vendor, each tracking ID and each country.

Order Form Impressions: Get data on people who landed on an order form. View it by product, vendor, Tracking ID and country.

Sales: Get data on your sales. You can sort by vendor, tracking ID, product, billing type, currency and a lot of other options.

Subscriptions: Get information on your recurring billing customers.

Saved Reports: Have a very specific query? You can save that report and just repeat it rather than have to set your report criteria every single time.

The Clickbank analytics system can give you data on just about anything you’d want: From information on visitors that never bought anything to data on where each of your sales came from.

Spend some time experimenting with each of the three reporting types. Get to know them. The data you’ll get from your reports are essential to your success.

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