Finding Niches Lesson 2

Finding Niches

Take a look at the list of ideas you made yesterday.

Let’s suppose that one of them is about the general subject of computers. You’re a computer whiz, for example, and you want to share a lot of information about how computers work and how to fix some common problems with them.

The question you should ask yourself: Is This idea profitable?

How exactly do you determine the profitability of an idea?

With the example of “computers” at hand, let’s run a search.

Can you see the number of available web pages catering to the very same subject? It’s the highlighted portion in the screen above. 1,470,000,000 web pages is a lot! You’d have to compete with each and every web page to get to the first page of the search engine results. And though such is not really impossible, it’s still an improbability that would be difficult to overcome.

The trick lies in two approaches:

1. Finding a subject that has little competition; or

2. Narrowing down your chosen subject into a highly particular sub-topic that your competition often neglects.

A niche is a highly segmented portion of a given market that is serviced by few entities. The general subject of “dogs” may not be profitable. But a sub-topic of “Shih-Tzu” can have a lot of moneymaking potential. And if a sub-topic is further pruned to, say, “common diseases plaguing Shih-Tzu dogs,” you’d have a neat niche that could become a solid income stream.

The list you have created on day one should further be trimmed to come up with a niche that people will want to be informed about without that many websites providing such information.

How do you determine the exact profitability of a niche?

This tool is the best that can be found online and it’s free. It will help you come up with fantastic niche ideas.

Simply type in the subject you want to explore. Let’s use our original example on “computers.”

You can see the daily searches for that term.

So immediately, you’d know that the trick is in finding a sub-topic that does not attract millions of searches but does attract a lot of searches to make it ideal for your promotions.

In the example above, the phrases “laptop computers” and “dell computers” attract 688 and 7,197 searches respectively. This means that they have the biggest chances of earning more profit for you, given the basic law of supply and demand.

Now, you need to make a new list.

This time, you have to write down the phrases that appear profitable.

Keywords are critical for the success of your website.

Internet users will use these keywords whenever they search for information on your. Once the keywords are used in search engines, the search engines will dispatch their spiders to look for indexed websites that contain the keywords. If your website has the same exact keywords, then you’ll have greater chances of appearing prominently in the search engine results pages.

So make a list of the profitable keywords you find. We will have several uses for them later on.


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