Market Research Lesson 3

Market Research

The success of a niche website depends on three things:

1. Your page impressions
2. Your click through rate (CTR)
3. The cost-per-click (CPC) of the ads that are displayed on your website

Page impressions can be manipulated through some traffic-generating strategies we will discuss later on. CTR can be controlled via unique ad placements and page designs we will also discuss in the coming days as well.

But CPC is something that you have to consider early, as it depends on your choice of keywords.

Certain keywords will cause the display of certain ads. So again, as we had discussed in lesson 2, it all begins with your keywords.

You will want your keywords to attract high-paying AdSense Ads.

What you need to do:

Go to http://adwords.google.com and create an account.

Bid on some of your keywords – spend around $25. You’ll be able to see the going rate for your keywords and you’ll have an idea about how much you could earn per click.

By the end of the day, you should have finalized your choice of a subject, which should have been trimmed down to a highly profitable niche. Also, you should have prepared a list of at least 10 keywords relevant to the subject you have chosen.

These are the foundations of your moneymaking website.

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