Meta-Tags Lesson 6


Even if you just have a bare website right now, devoid of any text content, you could spend this day optimizing your pages for the search engines.

By now, you should already have a domain name that contains your primary keyword. That’s a good start, and it will instantly give you a boost, no matter how slight, to your soon-to-be-published website’s page rank.

One way to boost your page rank even further is by making good use of meta tags. Meta tags will help the search engine spiders “stamp” your site for filing in its database.

A basic knowledge of HTML would make it easier for you to formulate your own meta tags, but we will not make that necessary. Below, you can find the essential meta tags that should be included in your site.

This field will tell the search engines who wrote or designed your site. Always use this tag to build your reputation and brand.

Use one of the keywords that describe your site. If your business is about dog training, put “dog training” in the field under CONTENT. This will help the search engines categorize your site.

This will also help the search engines categorize your site. Do not describe your site in more than 25 words or 255 characters.

  • Always use this tag. You may enter multiple keywords separated by a comma. You can enter key phrases too. Basically, the spiders will read this tag whenever a search is performed that includes any of the keywords you have provided.
  • This tag tells the spiders when to visit your site again. Enter a period when you want your site rechecked by the spiders for updated content.
  • This will tell the spiders if your site is for general viewing or for a limited audience. If your site has adult material, enter “Adult.” Otherwise, leave it as “General.”

Basically, this tag commands those spiders to index your site and the links it contains. You could set the field to other variables, but I suggest that you keep it as “All” to maximize indexing.

This command will tell search engines who is the creator of the site.

This command will tell search engines to spider your index file and follow the links they will find inside. You may change the “follow” to nofollow if you do not want them to spider the links of other people inside your page.

Place these meta-tags on the very top of your source code. It doesn’t really matter where you place them, actually, since they are not executable HTML commands, but being on top would make it easier for you to know where to find them when the need arises and you can also be sure that the search engine spiders will read them before anything else.

It is important to note the search engine spiders read your meta tags before they read the content of your site. Having the proper meta tags will help your site’s prominence, but this is not the end-all and be-all of search engine optimization.


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