Make Money Online Using Google Website Optimizer – Part 1

Create and Run an A/B Split Test

To maximize your business profits you need to know what motivates your audience. To find out performing split tests on your website. In this tutorial, you will learn how to create an easy A/B split test using the standalone version of Google Website Optimizer, often referred to as GWO.

You will need:

A Google account

A Google Analytics Account or AdWords Account (created in process)

High-traffic website pages – We will use HTML pages.

Page editor

FTP access

Step 1: Plan the A/B Test

Before you begin, it’s wise to plan your test or experiment. Start by choosing a test page that:

Gets high traffic

Requires readers to take an action where they click through to another page, such as make a purchase or signup for something

Has lower than expected conversions

This is the original test page and you will add the url to a form later.

Next, you will copy, modify, and rename the original page or create a very different page, which offers the same product or opportunities as seen on the original. On this variation page, you may want to change the layout, headline, images, or other elements to help you discover which items motivate readers to take action.

Now you will choose the conversion page. This is easy if you’ve selected an “original page” with a link. You simply use the page that is linked to the “action” to be taken. For example, it could be signup page or a thank you page seen after a purchase. If you have more than one link on your original or variation page, choose to test the link, which gets the most traffic. Remember, the more traffic the pages get, the faster you will get results and answers to your questions.

Once you have made these decisions and created your variation page, you are ready to sign in and set up Google Website Optimizer.

Step 2: Set up Google Website Optimizer

Sign into GWO with your Google Account email address and password.

Add your location and time zone and click continue.

On the next page, click the get started button at the bottom of the page.

You’ll need a Google Analytics Account to use Website Optimizer. One will be set up for you if you don’t have one. If your email is associated with an Adwords Account, you can choose to link it to your your Analytics account, if you have one. Read and accept the GA terms of service.

Select any notification preferences, if any, and click continue.

Step 3: Set up and Create Experiment

Now that Google Website Optimizer is set up, it’s time to create your first experiment or test. To do this, click one of the “create an experiment” links on the page.

On this new page, you can choose to create an A/B test or a multivariate test. For this tutorial, click the A/B test link.

Confirm that you have:

Chosen the page to test

Created an alternate version

Created or have a conversion page URL

On the next page, you will provide the experiment details such as experiment name, test page URLs and confirmation page. If you have not uploaded your pages, you may want to do that now.

Make up a name for your experiment and add it in the box.

Add the name and URLs of your test pages. Warning signs appear if your pages have not been uploaded or there is a problem detecting the page.

Note: The variation page is automatically named Variation 1; however, you may change that if you’d like. Generally, you probably want to leave the name as is for your first test.

Add the URL of your conversion page.

If your pages register (with no warning sign) go to the next step by clicking the “continue” button.

However, if there is a problem or you haven’t uploaded your pages, you may need to continue this process after the pages show up correctly. Just click on the “save” link in the bottom right corner. When you’re ready to move to the next step, just navigate back to the experiment and pick up where you left off.

Step 4: Choose Who Installs Tags

In this step, you will choose who will install and validate the tags on your pages. If you aren’t sure who should add the code, the text on the screen will help you decide. If you feel comfy, chose to install the tags and click continue.

Step 5: Install and Validate JavaScript Tags

Google Website Optimizer’s instructions and examples make it easy to add the tags to the original, variation, and conversion pages.

You will begin by adding the supplied code to the original page. Just highlight the script in the box by left-clicking inside the box. Then right-click and “copy.”

Open your original page and add the code immediately after the “” tag. Save the pages.

Follow the same procedure for the variation page and the conversion page.

After you’ve added the code to all three pages, FTP them, overwriting the uploaded version. Then click the validate pages button to make sure everything is correct.

You will see a pop-up that gives you information about validation. If everything went well it will look like this. Click “OK”.

Then click the “continue” button.

On the next page, you will see your experiment pages. Preview the pages to make sure everything looks correct. To do this, click the preview link. If there is a problem, make adjustments and click the “re-check” link to validate the pages again.

When everything is satisfactory click on the “start experiment” button.

You will be taken to the experiment page where you will see a launch success message as well as when you will be able to view reports.

From this point, all you need to do is give it time and wait for the clicks.

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