Make Money Online Using Google Website Optimizer – Part 2

Create and Run a Multivariate Test

In this tutorial, you will learn how to create an easy multivariate split test using the standalone version of Google Website Optimizer, often referred to as GWO. The multivariate experiment is meant to test the performance of several sections of the original page.

For this tutorial, we will assume that you have already set up your GWO account and run an A/B test. If not, you may find instructions for these steps in the A/B test tutorial.

You will need:

A Google account

A Google Website Optimizer Account

High-traffic website pages – We will use HTML pages.

Page editor

FTP access

Step 1: Log into Account

Sign in to Google Website Optimizer or click “start testing now” if you don’t have one.

Step 2: Create a Multivariate Experiment

Go to your Website Optimizer dashboard and click on create another experiment.

On the new page, create a multivariate test.

Confirm that you have:

Chosen the page you would like to test

Chosen your page sections

Reviewed desired page sections with your technical team

Identified your conversion / success / goal page

Check the box and click the “create” button.

Step 3: Add Experiment Details

Make up a name for your experiment and add it in the box.

Add the URL of your original test page. You will edit code within your dashboard to create variations.

Add the URL of your conversion page.

Click the “continue” button.

Step 4: Choose Who Installs Tags

In this step, you will choose who will install and validate the tags on your pages. If you aren’t sure who should add the code, the text on the screen will help you decide. If you feel comfy, chose to install the tags and click continue.

Step 5: Install and Validate JavaScript Tags

Google Website Optimizer’s instructions and examples make it easy to add the tags to the original and conversion pages. You will begin by adding the “control script to the original page. Highlight the script by left-clicking inside the box. Then right-click and “copy.”

Open your original page and add the code immediately after the “” tag. Save the page.

Add these two pieces of code before and after the page sections that you would like to modify. Notice you will need to insert a section name in the code before you copy and paste this into your original page. Do this for each section you’d like to modify.

For example, if you want to try a different headline the script on your page would look something like this:

Buy This Product!

After you add all of your tags or bits of code, you will need to upload the page. Once that is done validate the pages by clicking the validate button.

You will see a pop-up that gives you information about validation. If everything went well it will look something like this. Click “continue”.

Then click the “continue” button at the bottom of the page.

Step 6: Create Variations

On the next page, you will you will add variations corresponding to the sections you selected. For example, on our original page, we added the tag for “TopLine”.

Click “add new variation”.

In the popup, add a new variation name. We used TopLine2. Then click the “add” button.

On the updated page, you will see the original text. Edit the text to make a variation, which will replace the original text during the experiment.

Click the “save” button in the top right to continue adding variations. When you’ve added and saved all of your variations, click “save and continue” at the bottom.

Step 7: Edit Settings

You may edit “total traffic” or “auto-disable”. As your first multivariate experiment, you want to leave the default settings. You may want to change these on a different experiment.

Step 7: Preview and Launch

Preview your pages, make any adjustments, and launch.

Now, all you need to do is wait for the scripts and tags to do their job.

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