Make Money Online with Webinars 01

Introduction

Welcome to the “How to Create a Webinar to Promote Your Offer” report!

Now before we jump into this amazingly profitable information, let me stop for a moment and define webinar…

 

DEFINED: “Webinar”

 

“Webinar” is a web seminar that allows multiple people in remote locations to view and listen-in on a web presentation.

 

While webinars can be used for a variety of purposes – from product demonstrations to customer support to paid seminars – the focus of this report is on using webinars to promote your offers (either your own products or affiliate products).

To that end, you’re going to discover how to use the “3P Webinar Profits” formula to set up and run your own wildly profitable webinar!

Here’s an overview of the “3P Webinar Profits” formula:

PICK Your Platform: Here you’ll discover how to choose the best webinar platform for your needs. Plus you’ll get step-by-step easy instructions showing you how to get set up in just minutes!

PREPARE Your Presenters: A stumbling, bumbling presentation won’t stuff your bank account with cash. Here you’ll discover how to give a polished webinar – even if you’re an absolute beginner and hate public speaking!

PROMOTE to Prospects: Finally, here’s where you learn how to turn a sweet profit on every webinar you do!

Let’s get to it…

Pick Your Platform

Run a search in Google for “webinar software”, “webinar solutions” or any number of other similar terms, and you’ll unearth dozens of web conferencing solutions.

As you start sifting through these solutions, you’ll notice that:

Some of them require the presenter (that’s you) to download software, while other require both the presenters and participants to download software.

Some solutions present the audio portion of the webinar through the participant’s computer speakers, while other solutions deliver the audio through a telephone.

Some solutions allow participants to ask questions through online text messaging, while others give participants the option of doing so verbally (by phone or Voice over IP, AKA VoIP) or by typing a message.

Some webinar solutions allow only a small number of participants (such as a dozen or so), while others can accommodate thousands.

And so on.

That means that –

Before you pick a platform, you’ll need to considerwhich options are best suited for your webinars.

However, many of the top solutions provide a robust set of features, so you generally won’t go wrong no matter which solution you choose.

Step 1: Choose Your Platform: Below you’ll find a list of seven of the most popular platforms/solutions, along with my recommendation…

GoToWebinar.com: This is the solution that I highly recommend. Not only does this solution meet the needs of a large majority of people who’re running webinars, it’s also an incredibly popular platform. That means there’s a good chance your participants are already familiar with GoToWebinar. In just a moment, you’ll get step-by-step instructions showing you how to get up and running with GoToWebinar (GTW).

GatherPlace.net: Web and voice conferencing solution that works on both Mac and PC platforms, for audiences up to 2000 participants. Includes toll-free teleconferencing and the ability to record sessions.

MegaMeeting.com: Participants get a choice of either VoIP or text messaging to participate in the conference. MegaMeeting works on both PC, Mac and Linux machines, and accommodates a large number of participants. You can use MegaMeeting for a one-time fee rather than an ongoing subscription service.

Microsoft Live Meeting: Accommodates meetings up to 1250 participants. Allows desktop sharing, PowerPoint presentations, recording and playback, etc. You can choose a “per use” fee or a flat-rate, unlimited use subscription.

Raindance.com / InterCall.com: Provides an integrated audio and video solution, so that you don’t need to send both links and dial-in numbers to participants. Includes software to help you manage and promote your webinars. The site includes a free trial.

TalkingCommunities.com: This is a PC-based solution that allows you to lease one room or purchase the rights to a server with multiple rooms (that you can run simultaneously).

WebEx.com: This is a well-known Cisco solution that can accommodate individuals, small to medium size businesses and large businesses who need webinars. They provide a free trial and live demos if you’re interested in examining this solution further.

Step 2: Check the Requirements: While you’re choosing from among the above solutions (or any other solutions you uncover in a Google search), be sure to check the requirements.

You want to make sure that you and your prospects have the correct hardware and software to participate in the conferences.

The most common requirements include:

A high-speed Internet connection.

A PC computer (though some solutions work on Macs or Linux platforms).

Computer speakers to listen in on the audio.

A Microphone for those who’d like to ask questions (although most platforms also allow participants to type questions).

If you choose GoToWebinar, then you’ll need*:

For PC-based participants:

Internet Explorer® 6.0 or newer, Mozilla® Firefox® 2.0 or newer (JavaScript™ and Java™ enabled)

Windows® 2000, XP, 2003 Server or Vista

Cable modem, DSL, or better Internet connection

Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (recommended) (2 GB of RAM for Windows® Vista)

For Mac-based participants:

Safari™ 3.0 or newer, Firefox® 2.0 or newer (JavaScript™ and Java™ enabled)

Mac OS® X 10.4 (Tiger®) or newer

PowerPC G4/G5 or Intel processor (512 MB of RAM or better recommended)

Cable modem, DSL, or better Internet connection

Participants wishing to connect to audio using VoIP will need a fast Internet connection, a microphone and speakers (a USB headset is recommended).

To record a Webinar on your PC, the following is required:

Windows Media® Player Version 9.0 or newer

Minimum of 800 x 600 Super VGA (1024 x 768 or higher screen resolution recommended)

Fast Internet connection

1 GB of hard disk space (recommended)

Sound card (If using Total Audio)

Microphone and speakers (If using VoIP)

Telephone attachment device (If not using Total Audio)

* Webinar recording is not currently available for Mac users.

Note: Above requirements taken directly from GoToWebinar’s FAQ page and they may be subject to change.

Step 3: Get Set Up: Getting set up with GoToWebinar is fast and easy – you can be up and running in just minutes from now.

Here are the steps:

1) Visit GoToWebinar.com and click on their “free trial” or “buy now” button.

2) Enter email address (you’ll receive a confirmation email with a link you need to click on). Then go to the next screen as instructed and create a password.

3) Enter account information, including your contact information and credit card number. If you’re signing up for the free trial, your credit card won’t be charged if you cancel before the trial period is up.

4) Download the GoToWebinar toolbar (it’s a quick and automatic set up).

That’s it!

Now you’re ready to start scheduling and running webinars.

Simply go to your GTW toolbar and click on “Schedule a webinar,” or click on “webinar now” if you want to get started conferencing immediately.

When you’re ready to start a scheduled webinar, just go to your toolbar and click on “My Webinars,” select the webinar you’d like to run and click “start.”

Your participants can join your webinar instantly. You provide them with the registration link so they can register for your webinar. When the conference is about to start, they can follow the link in the registration email (www.joinawebinar.com), or they can go to the GoToWebinar.com homepage and click on “Join a webinar.”

No software downloads required for participants, which means a higher percentage of your registered participants will join the webinar!

So far so good – you’ve chosen your webinar software, installed it, and you’re ready to start scheduling conferences.

Next, you’ll discover how to run a polished webinar that makes you look like a seasoned pro!

Prepare Your Presenters

You don’t need to be a member of your local Toastmasters speaking group, nor do you need to turn in an award-winning presentation in order to make a bundle of money with your webinar. Nor will listeners hold it against you if they experience the stray sounds of a dog barking or an awkward silence when you momentarily lose your place in your presentation.

These things happen.

And overall, they aren’t going to greatly impact your profits one way or another.

Having said that, however –

It’s a good idea for you and your guest presenters

to turn in relatively polished presentations.

Here are a few tips to help you do exactly that…

1. If you’re presenting alone:

Create an outline

When creating your outline, first consider what you promised in your sales letter. Be sure to include in your outline all the benefits and topics that you promised in your sales letter.

 

Ideally, you should stick with an outline with minimal notes.That’s because you don’t want to sound “scripted.” If you just read a script, you tend to lose the enthusiasm – and your attendees will get bored.

Finally, be sure to prepare any PowerPoint slides, demonstrations or other visual aids that you intend to show to your participants.

Practice your presentation

As mentioned, your presentation doesn’t need to be perfect to be effective. But you’ll come off as a lot more professional and polished if you practice your presentation.

Note: If you have a visual presentation, be sure to practice doing your talk with the slides, demonstrations or other visual aids.

If you haven’t given very many presentations before (either online or offline), then consider either recording your presentation so you can critique yourself, or have a trusted friend (or several friends) listen in and critique you. (Or do both.)

Ask your friends to check for things like:

Presentation Speed: Too slow? Too fast?

Comprehension: Is the presentation suited to the audience? For example, if your webinar is aimed at beginners, then you shouldn’t be using expert-level jargon without first defining the terms.

Presentation Order: Also, check that the material is presented in a logical order without any knowledge gaps. Sometimes when we become experts in our fields, it’s easy for us to jump from point to point without realizing that listeners need a specific piece of information to bridge those points.

Excitement: Do you should excited about what you’re saying without sounding insincere? Will the audience be excited?

General Impression: Finally, ask your friends to give their overall impression of the presentation. What’s good? What’s bad?

Get comfortable with your conferencing software

After you become comfortable with your material, then you need to become comfortable with your webinar software solution.

That means you don’t want to get an idea for a webinar today and start one immediately without first taking a tour of the software.

Download any necessary software and try it out. Read the documentation and the frequently asked questions. Study the features and take notes about how to use those features that are most important to you.

Ideally, you should deliver your presentation using the webinar solution along with your friends who are providing critiques. It gives you a chance to use the webinar software features in a “real” setting, and gives you a chance to practice doing things like opening the webinar to questions.

2. If you’re presenting with a guest speaker…

It’s likely that you’ll usually have webinars with a guest speaker or co-presenter rather than just presenting the material yourself.

This is particularly true, of course, if you’re promoting affiliate products. That’s because you can bring on the product creator and interview him or her or otherwise make a presentation together.

But even if you’re promoting your own offers, it’s still a good idea to have a guest speaker. That’s because it tends to be more engaging to listen to two people in a dynamic, exciting conversation… versus listening to one person “lecture” to you.

For proof, just turn to the infomercials on your late night TV. They almost always have two people presenting the merchandise. Usually, one person is the expert and the other person is the interviewer.

You can do the same thing – just ask a friend or colleague to interview you. In exchange, you can offer to give them resell rights to the audio, you can pay them for their time, or you can even use their affiliate link at the end of the audio. Alternatively, you can offer a true joint venture, where you interview them about their products in return.

Prepare Your Guest

Whether you’re interviewing someone or they’re interviewing you, you should prepare an outline of “talking points” and suggested questions. Again, be sure that any benefits you mentioned in the sales letter are covered during the webinar. Otherwise you’ll have plenty of disappointed attendees.

Just as when you give a solo presentation, you want to make sure your co-presentation doesn’t sound scripted. While you can offer your co-presenter an outline and questions that might be asked, you can and should spontaneously ask follow up questions… even if you do veer off the outline. (Just be sure to get back on track eventually.)

This sort of spontaneity will make for an enjoyable conference for you, your guest and the attendees.

Second, remember that if you’re interviewing someone, you essentially have two jobs:

Get your guest to share secrets and other great information. This one is fairly easy, as a good outline will help you get this information. You may also ask your guest (before the webinar) what sorts secrets they might be willing to share.

Secondly, your job is to help your guest feel comfortable. If your guest has done webinars or other presentations before, he or she will likely be quite comfortable doing the webinar with you.

However, some people aren’t used to this sort of public speaking, so you need to help them feel comfortable.

That means giving them the proposed outline well ahead of time (at least a week before the webinar) so they have time to think about their answers. You should also ask your guest if there are any “off limit” topics or if there are any topics he/she would really like to talk about.

Also, you should get on the phone and talk to your co-presenter. If he feels comfortable with you, he’ll feel comfortable on the webinar. So try to talk to him for at least 10 or 15 minutes sometime during the week leading up to the webinar.

Finally, make sure your guest is comfortable with the technology. Ideally, you should create a webinar conference just for the two of you so you can get to know each other, discuss the material, and get to familiar with the technology.

Follow these other co-presenter tips to ensure you have a great webinar with your guest:

Keep in touch with your guest. Remember that your guest is just as busy as you are with his own projects. Your webinar may be low on his priority list, meaning he could completely forget about it if you don’t remind him about it. Be sure to send a reminder a week before, a few days before, and the day of the presentation.

Always include the login information. Every time you send an email to your guest, always include the download links, login information, time and date of the webinar and any other information he needs to know. That way, he doesn’t have to waste time searching for the information, as he knows it’s at the bottom of every email you sent to him.

Show your appreciation. Your guest is doing you a favor. Let him know how much you appreciate him taking time out of his busy schedule to do this. Follow up after the webinar with a thank you note via email or a phone call, and preferably a handwritten note via postal mail.

So far you’ve picked your platform, you’ve become familiar with the technology, and you and your guest have prepared for the webinar. Now it’s time for you to discover the secrets of turning your webinar into a cash cow that pays you for months or even years to come!

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