Preparing Your Content Lesson 7

Days Seven To Sixteen: Preparing Your Content

As is apparent with the title of this section, we are allotting ten days for the preparation of your content. We have a good reason for this. Your website’s content is everything!

They say that content is king and rightfully so. If information is the fuel for the Internet, then content is the fuel for information.

As such, you need to make sure that you come up with the best content possible for your website. Not just high quality, informative, content, mind you, but content that possesses the following traits as well:

1. Your content should be unique, that is, it cannot be found anywhere else. Search engines punish duplicate content with a lower page rank, or worse, with de-indexing from their database. If this happens, you’ll lose 80% of your potential traffic.

2. Your content should be populated by the relevant and popular keywords that you should have listed from Day Two. These keywords will be the backbone of each content piece you will have to prepare for your website.

3. Your content should be worth reading. If your content is junk, your visitors will just leave your website as quickly as they have arrived. Ensure that they stay and stick with you through highly educational content.

Keywords are, well, the key to success when it comes to preparing your content. By now, you should have a list of popular keywords at hand. If you feel that the number of keywords you have is not enough,
click on the Google Adwords’ link you can find attached to this lesson’s links below…

Simply type in the subject you wish to explore and you’ll be taken to a results page with related keywords that you can use. Let’s try “cheap computers,” for example…

These are just some of the many, many keywords that will appear. Aside from these, you will also be able to access a list of expanded broad matches to the subject you have entered, as well as related keywords that don’t even include your primary search words. Yes! The tool is that powerful and intelligent! Bookmark it now as it will prove invaluable for you later on.

Now, with a list of around 50 (yes, fifty!) keywords at hand, it’s time to prepare your content pieces.

Basically, content pieces are referred to as articles. This is because they should be bounded by a common theme, i.e. the particular keyword each piece should focus on.

For example, “cheap laptop computers” is a popular key phrase for the general subject of “cheap computers.” Your website should have an article that will deal with “cheap laptop computers.” The article can be entitled as “Where To Find Cheap Laptop Computers,” or “What To Consider When Buying Cheap Laptop Computers.” The possibilities are literally endless when it comes to this aspect. You just have to bear in mind the following guidelines:

. Always include the particular keyword in the title of the appropriate article. As you have noticed above, the keywords “cheap laptop computers” were always found in the suggested titles.

. Each article should have a 2%-3% keyword density level, that is, 2-3 mentions of the keywords for every 100 words of text.

. The keywords should appear in the very first sentence of the article, twice during the first paragraph, and at least once in each paragraph thereafter.

. It would help if you could divide the articles into many segments, with each segment introduced by a sub-heading. The sub-heading should also include the keywords.

. Most importantly, there must be a balance between keyword placement and the readability of the article. The informative nature of your content piece should never ever be compromised.

Now, there are two ways by which you could prepare these articles:

1. Write them yourself; or

2. Hire someone to write for them for you.

Writing them yourself will take time; hence, we have allotted ten days for this entire process. Not only will you have to invest a lot of hours, but a lot of time will also be taken away from the other demands of your life.

This is why many webmasters would rather hire freelance writers to come up with articles for them. Yes, this option would also take some time, but at least you could do more with those hours than having to contend with content preparation.

For now, it would suffice to say that you should expect to pay somewhere in the range of $6 to $15 for a 500-word article.

You need at least 50 articles for your first website.

Why 50 articles, you might ask?

50 articles will give you around 50 to 150 pages, depending on the length of each article and if you decide to split them into smaller content pieces. These would be 50 to 150 of your own web pages to be published on the World Wide Web.

This means that you have 50 to 150 virtual agents that will try to earn some passive income for you, 24/7, on auto-pilot at that.

The AdSense code can be included per page, not per website. Furthermore, each page is allowed a maximum of 3 AdSense blocks. Having 50 to 150 pages, each displaying 1 to 3 AdSense blocks, would give you more chances of securing your market, which would lead to a higher possibility of earning some clicks for more commissions.

Remember, your website will be judged by the quality of your articles. Hence, this step is the most important undertaking you will have to observe throughout the entire process.

You can use www.rentacoder.com or www.elance.com or any other freelancers’ site – though it’d wiser to trust resources TESTED by friends.

So get to work on those articles and make them the best that they can be.

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