Press Release Template

<INSERT COMPANY LOGO>

 

FOR IMMEDIATE RELEASE

Contact Person’s Full Name

Company Name

Mailing Address

Phone Number

Email Address

Precise Website Address / URL for More Information

Attention Getting Headline Here – Include a Benefit for the Reader

City, Town, Date Summary that draws the reader in to learn more. Make sure you address who, what, where, when, why and when. Be succinct, but include enough information.

Provide some relevant background information about your product/event/announcement. Make sure you include information on why this is important to the target audience. Be factual and succinct.

Add a quotation from a customer or somebody who reinforces your expertise or the importance of your announcement. Include that person’s full name and if relevant, include their credentials.

Include a quotation from yourself that says why you created the products/put together the event, etc. Having a quotation from yourself makes it easier for you to assert an opinion, while still remaining newsworthy. Make sure to include your full name and position in the company.

Finish your press release with a company summary and what you do. Include a statement that says, “For more information, please contact…” and include a phone number and email. Also include the URL of where to get more information on the website.

 

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